{"id":2271,"date":"2025-10-09T14:19:20","date_gmt":"2025-10-09T12:19:20","guid":{"rendered":"https:\/\/ummen.com\/?p=2271"},"modified":"2025-12-16T10:12:06","modified_gmt":"2025-12-16T09:12:06","slug":"exporeal2025","status":"publish","type":"post","link":"https:\/\/ummen.com\/en\/exporeal2025\/","title":{"rendered":"EXPO REAL 2025"},"content":{"rendered":"<p aria-label=\"Artikel\u00fcberschrift\"><strong>R\u00fcckblick: Expo Real 2025 \u2013 Drei Tage voller Impulse, Innovation und echter Begegnungen<\/strong><\/p>\n<p>Die Expo Real 2025 liegt hinter uns \u2013 und als Kommunikationsagentur mit Fokus auf Immobilien, Stadtentwicklung und Zukunftsthemen blicken wir auf drei intensive und inspirierende Tage in M\u00fcnchen zur\u00fcck.<\/p>\n<p id=\"ember1714\" class=\"ember-view reader-text-block__paragraph\"><strong>Branche im Umbruch \u2013 Kommunikation als Schl\u00fcssel<\/strong><\/p>\n<p class=\"ember-view reader-text-block__paragraph\">Was sich schon im Vorfeld abzeichnete, wurde auf der Messe mehr als deutlich: Die Immobilienwirtschaft steht weiterhin unter Druck \u2013 doch sie sucht aktiv nach L\u00f6sungen. Nachhaltigkeit, Digitalisierung, ESG und resiliente Stadtentwicklung dominierten die Gespr\u00e4che auf den Panels, an den St\u00e4nden und in den Lounges.<\/p>\n<div style=\"width: 464px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2271-1\" width=\"464\" height=\"848\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-1.mp4?_=1\" \/><a href=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-1.mp4\">https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-1.mp4<\/a><\/video><\/div>\n<div class=\"relative reader__grid\">\n<div class=\"reader-author-info__container\">\n<div class=\"display-flex align-items-center justify-space-between\">\n<div class=\"reader-author-info__inner-container\">\n<div id=\"ember1695\" class=\"artdeco-entity-lockup artdeco-entity-lockup--size-3 ember-view\">\n<div id=\"ember1696\" class=\"artdeco-entity-lockup__image artdeco-entity-lockup__image--type-square ember-view\">Unsere Gespr\u00e4che mit Projektentwicklern, St\u00e4dten, Investoren und Start-ups zeigen: Kommunikation wird zunehmend zum strategischen Erfolgsfaktor. Gerade in Zeiten multipler Krisen braucht es Klarheit, Haltung \u2013 und \u00fcberzeugende Narrative.<\/div>\n<div><img decoding=\"async\" class=\"alignnone wp-image-2278\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5.jpg\" alt=\"Expo Real 2025\" width=\"572\" height=\"429\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-16x12.jpg 16w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-200x150.jpg 200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-300x225.jpg 300w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-400x300.jpg 400w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-600x450.jpg 600w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-768x576.jpg 768w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-800x600.jpg 800w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-1024x768.jpg 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-1200x900.jpg 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5-1536x1152.jpg 1536w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-5.jpg 1920w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Unsere Highlights auf der <a class=\"SiHrjwqVjdhQxOAoJFSxYpQQWnHauKpeg\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/exporeal-munich\/\" data-test-app-aware-link=\"\">EXPO REAL (Messe M\u00fcnchen)<\/a> 2025 Starke Markenauftritte: Wir durften mehrere unserer Kund:innen bei ihrem Messeauftritte kommunikativ begleiten \u2013 von der Botschaft \u00fcber das Design bis zur PR-Begleitung<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2279\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8.jpg\" alt=\"\" width=\"517\" height=\"689\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-9x12.jpg 9w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-200x267.jpg 200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-225x300.jpg 225w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-400x533.jpg 400w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-600x800.jpg 600w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-768x1023.jpg 768w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-800x1066.jpg 800w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-1153x1536.jpg 1153w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-1200x1599.jpg 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8-1537x2048.jpg 1537w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-8.jpg 1816w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/p>\n<p id=\"ember1303\" class=\"ember-view reader-text-block__paragraph\">Live-Kommunikation vor Ort: Mit Kamera, Content-Team und Social Media Unit sorgten wir daf\u00fcr, dass wichtige Inhalte nicht nur am Messestand, sondern auch in den Feeds sichtbar wurden.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2280\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1.jpg\" alt=\"\" width=\"513\" height=\"684\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-9x12.jpg 9w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-200x267.jpg 200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-225x300.jpg 225w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-400x533.jpg 400w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-600x800.jpg 600w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-768x1023.jpg 768w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-800x1066.jpg 800w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-1153x1536.jpg 1153w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-1200x1599.jpg 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1-1537x2048.jpg 1537w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-1.jpg 1816w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/p>\n<p id=\"ember1305\" class=\"ember-view reader-text-block__paragraph\">Networking mit Substanz: Die Expo bleibt f\u00fcr uns der zentrale Treffpunkt, um bestehende Kontakte zu vertiefen und neue Partnerschaften zu kn\u00fcpfen \u2013 auf Augenh\u00f6he und mit Weitblick.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2281\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4.jpg\" alt=\"\" width=\"578\" height=\"434\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-16x12.jpg 16w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-200x150.jpg 200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-300x225.jpg 300w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-400x300.jpg 400w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-600x450.jpg 600w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-768x576.jpg 768w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-800x600.jpg 800w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-1024x768.jpg 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-1200x900.jpg 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4-1536x1152.jpg 1536w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/10\/Ummen-Communications-4.jpg 1920w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/p>\n<p id=\"ember1307\" class=\"ember-view reader-text-block__paragraph\"><strong>Sichtbarkeit braucht Strategie<\/strong><\/p>\n<p id=\"ember1308\" class=\"ember-view reader-text-block__paragraph\">Die Expo Real 2025 hat einmal mehr gezeigt: In einem komplexen Marktumfeld reicht reine Pr\u00e4senz nicht aus. Nur wer klar kommuniziert, wird geh\u00f6rt. Wir freuen uns darauf, gemeinsam mit unseren Partner:innen die dort angesto\u00dfenen Ideen weiterzuentwickeln \u2013 mit Substanz, Stil und Strategie.<\/p>\n<p id=\"ember1309\" class=\"ember-view reader-text-block__paragraph\">Sie waren auch vor Ort? Lassen Sie uns sprechen \u2013 \u00fcber Ihre Expo-Erfahrung, Ihre Kommunikationsziele und neue M\u00f6glichkeiten f\u00fcr 2026.<\/p>\n<p id=\"ember1310\" class=\"ember-view reader-text-block__paragraph\"><a class=\"SiHrjwqVjdhQxOAoJFSxYpQQWnHauKpeg\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/ummen-communications-gmbh\/\" data-test-app-aware-link=\"\">Ummen Communications GmbH<\/a><\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\"><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\"><\/div>\n<\/div>\n<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>R\u00fcckblick: Expo Real 2025 \u2013 Drei Tage voller Impulse, Innovation und echter Begegnungen Die Expo Real 2025 liegt hinter uns [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[50,49,47],"class_list":["post-2271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messe","tag-expo-real","tag-messekommunikation","tag-sichtbarkiet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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