{"id":1711,"date":"2025-03-18T10:20:11","date_gmt":"2025-03-18T09:20:11","guid":{"rendered":"https:\/\/ummen.com\/?p=1711"},"modified":"2026-02-03T15:10:11","modified_gmt":"2026-02-03T14:10:11","slug":"die-perfekten-bild-und-videoformate-fuer-instagram","status":"publish","type":"post","link":"https:\/\/ummen.com\/en\/die-perfekten-bild-und-videoformate-fuer-instagram\/","title":{"rendered":"Die perfekten Bild- und Videoformate f\u00fcr Instagram &#038; LinkedIn 2025"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.3;\"><h3>Die perfekten Bild- und Videoformate f\u00fcr Instagram &amp; LinkedIn 2025<\/h3><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p><b>Die neuesten Instagram-Updates 2025 \u2013 Alles, was du wissen musst!<\/b><\/p>\n<p>Instagram hat sich 2025 erneut weiterentwickelt und bringt bedeutende \u00c4nderungen f\u00fcr Content-Creator und Unternehmen. Die Plattform passt sich an aktuelle Trends an und optimiert das Nutzererlebnis. In diesem Blogpost erf\u00e4hrst du alles \u00fcber die wichtigsten Neuerungen und wie du sie f\u00fcr deinen Social-Media-Auftritt nutzen kannst.<\/p>\n<p><b>1. Neues 4:5-Format<\/b> <b>f\u00fcr Beitr\u00e4ge<\/b><\/p>\n<p>Bisher war das quadratische Format (1:1) das Markenzeichen von Instagram. Doch 2025 setzt die Plattform auf das 4:5-Hochformat. Das bedeutet, dass Bilder und Videos nun l\u00e4nger sind und mehr Platz auf dem Bildschirm einnehmen.<\/p>\n<p><b>Vorteile des neuen Formats:<\/b><\/p>\n<ul>\n<li aria-level=\"1\">Bessere Nutzung des Displays auf mobilen Ger\u00e4ten<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Mehr Fokus auf den Inhalt, da weniger Ablenkungen sichtbar sind<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Automatische Anpassung alter Beitr\u00e4ge, jedoch mit der M\u00f6glichkeit unerw\u00fcnschter Zuschnitte<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1714\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-1024x576.jpg\" alt=\"Neues 4:5-Format f\u00fcr Beitr\u00e4ge\" width=\"836\" height=\"470\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-18x10.jpg 18w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-200x113.jpg 200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-300x169.jpg 300w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-400x225.jpg 400w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-600x338.jpg 600w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-768x432.jpg 768w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-800x450.jpg 800w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-1024x576.jpg 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-1200x675.jpg 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg-1536x864.jpg 1536w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/UmmenCommunications.jpg.jpg 1920w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/p>\n<p><b>2. Anzeige der &#8222;Views&#8220; bei regul\u00e4ren Beitr\u00e4gen<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Neben den Reels zeigt Instagram nun auch bei regul\u00e4ren Fotos und Videos die Anzahl der Aufrufe (\u201eViews\u201c) an. Dadurch k\u00f6nnen Nutzer sehen, wie oft ihre Inhalte angesehen wurden \u2013 unabh\u00e4ngig von Likes oder Kommentaren. Wer das nicht m\u00f6chte, kann die Funktion in den Einstellungen deaktivieren.<\/span><\/p>\n<p><b>3. Der neue &#8222;Friends Feed&#8220;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Eine der gr\u00f6\u00dften \u00c4nderungen ist der neue \u201eFriends Feed\u201c. Dieser zeigt Inhalte an, die Freunde geliked oder kommentiert haben. Ziel ist es, relevantere Inhalte in den eigenen Feed zu bringen und die Interaktion mit Freunden zu f\u00f6rdern.<\/span><\/p>\n<p><b>Funktionen des &#8222;Friends Feed&#8220;:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empfohlene Beitr\u00e4ge basierend auf den Aktivit\u00e4ten deiner Freunde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">St\u00e4rkung des Community-Gef\u00fchls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Option zur Deaktivierung f\u00fcr mehr Privatsph\u00e4re<\/span><\/li>\n<\/ul>\n<p><b>4. Instagram launcht eigene Video-Editing-App &#8222;Edits&#8220;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mit &#8222;Edits&#8220; bietet Instagram eine separate App f\u00fcr Video-Bearbeitung an. Nutzer k\u00f6nnen ihre Inhalte noch professioneller gestalten und direkt auf Instagram teilen.<\/span><\/p>\n<p><b>Highlights der App:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KI-gest\u00fctzte Animationen &amp; Filter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatische Untertitel-Generierung<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Erweiterte Bearbeitungsoptionen f\u00fcr Reels &amp; Stories<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instagram entwickelt sich weiter und setzt auf immersive Formate, verst\u00e4rkte Interaktionen und bessere Bearbeitungsm\u00f6glichkeiten. Besonders Content-Creator profitieren von den neuen Features. Kritiker sehen jedoch die zunehmende Ann\u00e4herung an TikTok als problematisch.<\/span><\/p>\n<p><b>Die perfekten Bild- und Videoformate f\u00fcr Instagram &amp; LinkedIn 2025<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ein erfolgreicher Social-Media-Auftritt beginnt mit der richtigen Bild- und Videooptimierung. Hier sind die wichtigsten Formate f\u00fcr Instagram und LinkedIn:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1718 size-fusion-400\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-400x400.png\" alt=\"Feed Instagram Gr\u00f6\u00dfe\" width=\"400\" height=\"400\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-12x12.png 12w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-66x66.png 66w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-150x150.png 150w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-200x200.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-300x300.png 300w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-400x400.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-600x600.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-768x768.png 768w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-800x800.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram-1024x1024.png 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Feed-instagram.png 1200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><b>Instagram Bild- und Videoformate<\/b><\/p>\n<ol>\n<li><strong> Instagram Feed-Posts<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Empfohlenes Format: 4:5 (Portr\u00e4t)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pixelgr\u00f6\u00dfe: 1080 x 1350 px<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alternative Formate:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Quadrat: 1:1 (1080 x 1080 px)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Querformat: 1.91:1 (1080 x 566 px)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximale Dateigr\u00f6\u00dfe:<\/b><span style=\"font-weight: 400;\"> 30 MB f\u00fcr Bilder, 4 GB f\u00fcr Videos<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong> Instagram Stories &amp; Highlights<\/strong><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Format:<\/b><span style=\"font-weight: 400;\"> 9:16 (Vollbild-Hochformat)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Empfohlene Gr\u00f6\u00dfe:<\/b><span style=\"font-weight: 400;\"> 1080 x 1920 px<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximale Videol\u00e4nge:<\/b><span style=\"font-weight: 400;\"> 15 Sekunden pro Story-Segment<\/span><\/li>\n<\/ul>\n<p><b>Maximale Dateigr\u00f6\u00dfe:<\/b><span style=\"font-weight: 400;\"> 4 GB f\u00fcr Videos<\/span><\/p>\n<ol start=\"3\">\n<li><b> Instagram Reels<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Format:<\/b><span style=\"font-weight: 400;\"> 9:16 (Vollbild-Hochformat)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pixelgr\u00f6\u00dfe:<\/b><span style=\"font-weight: 400;\"> 1080 x 1920 px<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximale Videol\u00e4nge:<\/b><span style=\"font-weight: 400;\"> Mit Instagram Reels kannst du max. 3 Minuten lange Videos aufnehmen und bearbeiten<\/span><\/li>\n<\/ul>\n<p><b>Tipp:<\/b><span style=\"font-weight: 400;\"> Wichtigste Elemente im zentralen Bereich platzieren, um \u00dcberlappungen mit Interface-Elementen zu vermeiden.<\/span><\/p>\n<ol start=\"4\">\n<li><strong> Instagram Profilbild<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Format: 1:1 (Quadratisch, aber wird als Kreis angezeigt)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empfohlene Gr\u00f6\u00dfe: 320 x 320 px<\/span><\/p>\n<p><b>LinkedIn Bild- und Videoformate<\/b><\/p>\n<ol>\n<li><strong> LinkedIn Feed-Posts (Bilder &amp; Videos)<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Empfohlenes Format f\u00fcr Bilder: 1.91:1 (1200 x 627 px)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternativ: Quadratische Bilder: 1:1 (1920 x 1920 px)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empfohlenes Videoformat: 16:9 oder 1:1<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maximale Videol\u00e4nge: 10 Minuten<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dateigr\u00f6\u00dfe: Bis zu 5 GB<\/span><\/p>\n<ol start=\"2\">\n<li><strong> LinkedIn Bannerbild<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Empfohlene Gr\u00f6\u00dfe: 1584 x 396 px (4:1 Verh\u00e4ltnis)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tipp: Das Profilbild \u00fcberlappt einen Teil des Banners \u2013 darauf achten, dass keine wichtigen Elemente verdeckt werden.<\/span><\/p>\n<ol start=\"3\">\n<li><strong> LinkedIn Profilbild<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Format: 1:1 (Quadratisch, aber als Kreis dargestellt)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empfohlene Gr\u00f6\u00dfe: Mindestens 400 x 400 px<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maximale Gr\u00f6\u00dfe: 8 MB<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1719 size-fusion-400\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-400x400.png\" alt=\"Linkedin Foto und Video Format. Ummen Communications \" width=\"400\" height=\"400\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-12x12.png 12w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-66x66.png 66w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-150x150.png 150w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-200x200.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-300x300.png 300w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-400x400.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-600x600.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-768x768.png 768w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-800x800.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate-1024x1024.png 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2025\/03\/Die-prefekten-Bild-und-Videoformate-fuer-Instagram-und-Linkedin-2025.-Ummen-Communications.-Linkedin-Formate.png 1200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ob Instagram oder LinkedIn \u2013 die Wahl der richtigen Bild- und Videoformate verbessert deine Sichtbarkeit und Professionalit\u00e4t. Beachte die empfohlenen Gr\u00f6\u00dfen, um sicherzustellen, dass deine Posts optimal angezeigt werden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Ben\u00f6tigst du Unterst\u00fctzung bei deinem Social-Media-Auftritt? Kontaktiere uns \u2013 wir helfen dir, deine Inhalte perfekt zu optimieren!<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>Lese auch: <strong>Employer Branding \u2013 Worum geht es beim Employer Branding?<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":1717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[25,22,23,21,24],"class_list":["post-1711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-bildformate","tag-instagram","tag-linkedin","tag-social-media","tag-videoformate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Videoformate auf Instagram: Die neuesten Trends - Ummen Communications<\/title>\n<meta name=\"description\" content=\"Die perfekten Bild- und Videoformate f\u00fcr Instagram &amp; LinkedIn 2025. 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