{"id":243,"date":"2026-05-06T08:00:18","date_gmt":"2026-05-06T06:00:18","guid":{"rendered":"https:\/\/ummen.com\/?page_id=243"},"modified":"2026-06-17T14:34:07","modified_gmt":"2026-06-17T12:34:07","slug":"blog","status":"publish","type":"page","link":"https:\/\/ummen.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-border-sizes-right:9.0625vw;--awb-border-color:#ffffff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-bottom:8.59vw;--awb-background-color:#3e3e3e;--awb-background-image:linear-gradient(180deg, rgba(0,0,0,0.4) 0%,rgba(0,0,0,0.4) 100%),url(https:\/\/ummen.com\/wp-content\/uploads\/2022\/11\/Ummen-Communications-News-Blog-e1668555002444.jpeg);;--awb-background-size:cover;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:3.55vw;--awb-padding-left:9.0625vw;--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:2.74vw;--awb-margin-bottom:8.9vw;--awb-max-width:18.22vw;--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/ummen.com\/\" target=\"_self\"><img decoding=\"async\" width=\"1298\" height=\"253\" alt=\"Logo Ummen Communications White\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png\" class=\"img-responsive wp-image-283\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-200x39.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-400x78.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-600x117.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-800x156.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-1200x234.png 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png 1298w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div><div class=\"strahlhell\"><\/div>\n<span class=\"fusion-text strahltext\">UMMEN BLOG<\/span><\/div>\n<style>\n.strahlhell {\nheight: 1px;\nwidth: 5.26vw;\nmin-width: 50px;\nbackground-color: #fff;\ndisplay: inline-block;\nmargin-bottom: 0.3vw;\n}\n\n.strahltext {\nfont-size: 0.885vw;\n  color: white;\n  font-style: italic;\n  margin-left: 20px;\n}\n<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-font-size:55px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Overpass Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:55;line-height:1.3;\"><h1>Strategien &amp; News aus PR, Social Media, ESG und digitaler Kommunikation.<\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-no-large-visibility\" style=\"--awb-border-sizes-right:9.0625vw;--awb-border-color:#ffffff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-bottom:8.59vw;--awb-background-color:#3e3e3e;--awb-background-image:linear-gradient(180deg, rgba(0,0,0,0.4) 0%,rgba(0,0,0,0.4) 100%),url(https:\/\/ummen.com\/wp-content\/uploads\/2022\/11\/Ummen-Communications-News-Blog-e1668555002444.jpeg);;--awb-background-size:cover;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:3.55vw;--awb-padding-left:9.0625vw;--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:2.74vw;--awb-margin-bottom:8.9vw;--awb-max-width:18.22vw;--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/ummen.com\/\" target=\"_self\"><img decoding=\"async\" width=\"1298\" height=\"253\" alt=\"Logo Ummen Communications White\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png\" class=\"img-responsive wp-image-283\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-200x39.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-400x78.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-600x117.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-800x156.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-1200x234.png 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png 1298w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div><div class=\"strahlhell\"><\/div>\n<span class=\"fusion-text strahltext\">UMMEN BLOG<\/span><\/div>\n<style>\n.strahlhell {\nheight: 1px;\nwidth: 5.26vw;\nmin-width: 50px;\nbackground-color: #fff;\ndisplay: inline-block;\nmargin-bottom: 0.3vw;\n}\n\n.strahltext {\nfont-size: 0.885vw;\n  color: white;\n  font-style: italic;\n  margin-left: 20px;\n}\n<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-font-size:35px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Overpass Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:35;line-height:1.3;\"><h1>Strategien &amp; News aus PR, Social Media, ESG und digitaler Kommunikation.<\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-border-sizes-right:0vw;--awb-border-color:#ffffff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-padding-top-small:90px;--awb-min-height:43.697vw;--awb-min-height-small:60vh;--awb-background-color:#3e3e3e;--awb-background-image:linear-gradient(180deg, rgba(0,0,0,0.4) 0%,rgba(0,0,0,0.4) 100%),url(https:\/\/ummen.com\/wp-content\/uploads\/2022\/11\/Ummen-Communications-News-Blog-e1668555002444.jpeg);;--awb-background-size:cover;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:3.55vw;--awb-padding-left:9.0625vw;--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:2.74vw;--awb-margin-bottom:8.9vw;--awb-max-width:36.22vw;--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1298\" height=\"253\" alt=\"Logo Ummen Communications White\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png\" class=\"img-responsive wp-image-283\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-200x39.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-400x78.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-600x117.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-800x156.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-1200x234.png 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png 1298w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div><div class=\"strahlhell\"><\/div>\n<span class=\"fusion-text strahltext\">UMMEN BLOG<\/span><\/div>\n<style>\n.strahlhell {\nheight: 1px;\nwidth: 5.26vw;\nmin-width: 50px;\nbackground-color: #fff;\ndisplay: inline-block;\nmargin-bottom: 0.3vw;\n}\n\n.strahltext {\nfont-size: 0.885vw;\n  color: white;\n  font-style: italic;\n  margin-left: 20px;\n}\n<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-font-size:50px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Overpass Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:50;line-height:1.3;\"><h1>Strategien &amp; News aus PR, Social Media, ESG und digitaler Kommunikation.<\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:4vw;--awb-padding-right:9.0625vw;--awb-padding-bottom:4vw;--awb-padding-left:9.0625vw;--awb-background-color:#fafafa;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1400px + 1.164vw );margin-left: calc(-1.164vw \/ 2 );margin-right: calc(-1.164vw \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0 * calc( 100% - 1.164vw ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0 * calc( 100% - 1.164vw ) );--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0 * calc( 100% - 1.164vw ) );--awb-spacing-left-medium:calc( 0 * calc( 100% - 1.164vw ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.582vw;--awb-spacing-left-small:0.582vw;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\" style=\"--awb-title-font-size:25px;--awb-title-font-family:&quot;Overpass Medium&quot;;--awb-title-font-style:normal;--awb-title-font-weight:400;--grid_separator_color:#ffffff;\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope fusion-blog-equal-heights\" data-pages=\"6\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-3093\" class=\"fusion-post-grid post-3093 post type-post status-publish format-standard has-post-thumbnail hentry category-medien category-social-media tag-fake-news\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/fake-news-ueber-die-marke-was-tun-wenn-luegen-viral-gehen\/\" aria-label=\"Fake News \u00fcber die Marke: Was tun, wenn L\u00fcgen viral gehen?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Die gef\u00e4hrlichsten Unternehmenskrisen beginnen heute oft ohne eigenes Verschulden\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"acb5a1\" style=\"--dominant-color: #acb5a1;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T13:43:06+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/magdalena-handerek\/\" rel=\"author\">Magdalena Handerek<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/medien\/\" rel=\"category tag\">Medien<\/a>, <a href=\"https:\/\/ummen.com\/en\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p><strong>Die gef\u00e4hrlichsten Unternehmenskrisen beginnen heute oft ohne eigenes Verschulden<\/strong><\/p>\n<p>Als in den 1980er-Jahren mehrere Menschen nach dem Konsum von mit Gift manipulierten Tylenol-Kapseln starben, entwickelte sich daraus eine der bekanntesten Produktkrisen der Wirtschaftsgeschichte. Damals vergingen Tage, [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/fake-news-ueber-die-marke-was-tun-wenn-luegen-viral-gehen\/\" aria-label=\"More on Fake News \u00fcber die Marke: Was tun, wenn L\u00fcgen viral gehen?\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3084\" class=\"fusion-post-grid post-3084 post type-post status-publish format-standard has-post-thumbnail hentry category-allgemein tag-oracom tag-pocket-house tag-robert-ummen tag-synavision\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/ummen-communications-etabliert-sich-als-kommunikationspartner-fuer-tech-unternehmen\/\" aria-label=\"Ummen Communications etabliert sich als Kommunikationspartner f\u00fcr Tech-Unternehmen\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Robert Ummen - CEO Ummen Communications\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"706a6a\" style=\"--dominant-color: #706a6a;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-17T14:36:30+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/magdalena-handerek\/\" rel=\"author\">Magdalena Handerek<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/allgemein\/\" rel=\"category tag\">Allgemein<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><ul>\n<li><strong>Neue Mandate innovativer Start-ups und PropTechs<\/strong><\/li>\n<li><strong>Kommunikationsschwerpunkt auf Social Media und digitale Plattformen<\/strong><\/li>\n<\/ul>\n<p id=\"ember299\" class=\"ember-view reader-text-block__paragraph\">Die bundesweit t\u00e4tige Kommunikationsagentur Ummen Communications verlagert den Schwerpunkt ihrer Mandate zunehmend auf den Bereich innovativer und tech-basierter Gesch\u00e4ftsmodelle [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/ummen-communications-etabliert-sich-als-kommunikationspartner-fuer-tech-unternehmen\/\" aria-label=\"More on Ummen Communications etabliert sich als Kommunikationspartner f\u00fcr Tech-Unternehmen\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3068\" class=\"fusion-post-grid post-3068 post type-post status-publish format-standard has-post-thumbnail hentry category-medien tag-issue-managemennt tag-medienmonitoring\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/medienmonitoring-issue-management\/\" aria-label=\"Medienmonitoring &#038; Issue Management\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications-.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Issue Management ist kein Selbstzweck. Es soll dazu beitragen, dass Unternehmen auch in schwierigen Situationen handlungsf\u00e4hig bleiben, ihre Reputation sch\u00fctzen und ihre Gesch\u00e4ftsziele m\u00f6glichst unbeschadet weiterverfolgen k\u00f6nnen.\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications-.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"b0a9a7\" style=\"--dominant-color: #b0a9a7;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-04T15:01:53+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/maximilian-muller\/\" rel=\"author\">Maximilian M\u00fcller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/medien\/\" rel=\"category tag\">Medien<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p><strong>Risiken fr\u00fch erkennen, bevor sie zur Krise werden<\/strong><\/p>\n<p>Stellen Sie sich ein mittelst\u00e4ndisches Wohnungsunternehmen vor, das an einem Freitagmittag eine Modernisierungsma\u00dfnahme in einem Quartier ank\u00fcndigt. Intern h\u00e4lt man die Kommunikation f\u00fcr sauber vorbereitet, ein Informationsaushang ist [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/medienmonitoring-issue-management\/\" aria-label=\"More on Medienmonitoring &#038; Issue Management\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2997\" class=\"fusion-post-grid post-2997 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-social-media tag-immobilien tag-mieten tag-neubau tag-social-media tag-storytelling tag-verdichtung\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/storytelling-im-social-media\/\" aria-label=\"Storytelling im Social Media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"6786a1\" style=\"--dominant-color: #6786a1;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-05-11T14:00:08+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/oleksandra\/\" rel=\"author\">Oleksandra Mazurkevych<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/ummen.com\/en\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><div>\n<p style=\"font-weight: 400\"><strong>Storytelling im Social Media: Wie Immobilien durch Geschichten lebendig werden<\/strong><\/p>\n<p class=\"p1\">Hast du dich schon einmal gefragt, warum manche Beitr\u00e4ge auf <span class=\"s1\">Instagram<\/span> oder <span class=\"s1\">TikTok<\/span> sofort deine Aufmerksamkeit fesseln, w\u00e4hrend andere einfach vorbeiziehen? [\u2026]<\/p>\n<\/div><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/storytelling-im-social-media\/\" aria-label=\"More on Storytelling im Social Media\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2966\" class=\"fusion-post-grid post-2966 post type-post status-publish format-standard has-post-thumbnail hentry category-allgemein tag-mieten tag-neubau tag-verdichtung\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/wie-unternehmen-ueber-mieten-neubau-und-verdichtung-sprechen-sollten\/\" aria-label=\"Wie Unternehmen \u00fcber Mieten, Neubau und Verdichtung sprechen sollten\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"989899\" style=\"--dominant-color: #989899;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T15:41:51+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/maximilian-muller\/\" rel=\"author\">Maximilian M\u00fcller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/allgemein\/\" rel=\"category tag\">Allgemein<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p><strong>Umgang mit kritischen Themen<\/strong><\/p>\n<p>Kaum eine Branche steht so sehr im \u00f6ffentlichen Blick wie die Immobilienwirtschaft. Das hat einen einfachen Grund: Immobilienprojekte finden im \u00f6ffentlichen Raum statt. Sie ver\u00e4ndern Quartiere, beeinflussen Lebensqualit\u00e4t, ber\u00fchren politische Debatten und [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/wie-unternehmen-ueber-mieten-neubau-und-verdichtung-sprechen-sollten\/\" aria-label=\"More on Wie Unternehmen \u00fcber Mieten, Neubau und Verdichtung sprechen sollten\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2952\" class=\"fusion-post-grid post-2952 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisierung tag-b2b tag-ki\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/ki-in-der-b2b-kommunikation\/\" aria-label=\"KI in der B2B-Kommunikation\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"5b7c90\" style=\"--dominant-color: #5b7c90;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T15:43:05+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/tilman-pradt\/\" rel=\"author\">Tilman Pradt<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/digitalisierung\/\" rel=\"category tag\">Digitalisierung<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><h1 class=\"entry-title fusion-post-title fusion-responsive-typography-calculated\" data-fontsize=\"55\" data-lineheight=\"82.5px\">KI in der B2B-Kommunikation<\/h1>\n<p>KI ist in der Kommunikationsbranche l\u00e4ngst angekommen, nicht als Zukunftsmusik, sondern als Werkzeug im Tagesgesch\u00e4ft. Viele B2B-Entscheider sp\u00fcren das sofort: Inhalte entstehen schneller, Varianten sind in [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/ki-in-der-b2b-kommunikation\/\" aria-label=\"More on KI in der B2B-Kommunikation\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2928\" class=\"fusion-post-grid post-2928 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media tag-social-media tag-social-media-trends-2026\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/social-media-formate-2026\/\" aria-label=\"Social Media Formate 2026\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Social Media lebt von starken visuellen Inhalten \u2013 doch selbst das beste Design verliert Wirkung, wenn Bildformate nicht stimmen. Jede Plattform hat eigene Anforderungen an Bildgr\u00f6\u00dfen, Seitenverh\u00e4ltnisse und Safe Zones. Wer diese ignoriert, riskiert abgeschnittene Inhalte, unscharfe Darstellungen oder schlechtere Performance.\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"d9bbb8\" style=\"--dominant-color: #d9bbb8;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T15:46:46+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/magdalena-handerek\/\" rel=\"author\">Magdalena Handerek<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><h1 class=\"entry-title fusion-post-title fusion-responsive-typography-calculated\" data-fontsize=\"55\" data-lineheight=\"82.5px\">Social Media Formate 2026<\/h1>\n<p>Social Media lebt von starken visuellen Inhalten \u2013 doch selbst das beste Design verliert Wirkung, wenn Bildformate nicht stimmen. Jede Plattform hat eigene Anforderungen an Bildgr\u00f6\u00dfen, [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/social-media-formate-2026\/\" aria-label=\"More on Social Media Formate 2026\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2901\" class=\"fusion-post-grid post-2901 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-b2b tag-ki tag-marketing\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/marketing-2026-in-deutschland\/\" aria-label=\"Marketing 2026 in Deutschland\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Deutschland erlebt 2026 keinen klassischen Marketing-Hype. Was sich aktuell abzeichnet, geht deutlich tiefer: Unternehmen m\u00fcssen Marketing neu definieren \u2013 nicht mehr als reine Kreativdisziplin, sondern als strategisches Instrument f\u00fcr Vertrauen, Krisenbew\u00e4ltigung und nachhaltiges Wachstum.\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-3.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"858382\" style=\"--dominant-color: #858382;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T15:48:40+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/magdalena-handerek\/\" rel=\"author\">Magdalena Handerek<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><h4>Marketing 2026 in Deutschland<\/h4>\n<p data-start=\"261\" data-end=\"562\">Deutschland erlebt 2026 keinen klassischen Marketing-Hype.<br data-start=\"319\" data-end=\"322\">Was sich aktuell abzeichnet, geht deutlich tiefer: Unternehmen m\u00fcssen Marketing neu definieren \u2013 nicht mehr als reine Kreativdisziplin, sondern als strategisches [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/marketing-2026-in-deutschland\/\" aria-label=\"More on Marketing 2026 in Deutschland\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2857\" class=\"fusion-post-grid post-2857 post type-post status-publish format-standard has-post-thumbnail hentry category-messe tag-immobilienmesse\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/die-wichtigsten-immobilien-events-des-jahres\/\" aria-label=\"Die wichtigsten Immobilien-Events des Jahres\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Welche Events, Kongresse und Messen stehen in den kommenden zw\u00f6lf Monaten an? Gerade in der Immobilienwirtschaft, in der sich M\u00e4rkte, Regulatorik und Technologien aktuell rasant ver\u00e4ndern, sind Branchentreffen oft mehr als ein Kalendereintrag: Sie sind ein strategischer Touchpoint f\u00fcr Austausch, Sichtbarkeit und neue Gesch\u00e4ftschancen.\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/01\/Blog-UmmenCommunications-4.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"8e8b8e\" style=\"--dominant-color: #8e8b8e;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T16:04:03+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/maximilian-muller\/\" rel=\"author\">Maximilian M\u00fcller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/messe\/\" rel=\"category tag\">Messe<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p class=\"article-editor-paragraph article-editor-content__has-focus\"><strong>Welche Events, Kongresse und Messen stehen in den kommenden zw\u00f6lf Monaten an?<\/strong> Gerade in der Immobilienwirtschaft, in der sich M\u00e4rkte, Regulatorik und Technologien aktuell rasant ver\u00e4ndern, sind Branchentreffen oft mehr als ein Kalendereintrag: [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/die-wichtigsten-immobilien-events-des-jahres\/\" aria-label=\"More on Die wichtigsten Immobilien-Events des Jahres\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><div class=\"pagination clearfix\"><span class=\"current\">1<\/span><a href=\"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/pages\/243\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/pages\/243\/page\/2\/\"><span class=\"page-text\">Next<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background uppersect hundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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\/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-243","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - Ummen Communications<\/title>\n<meta name=\"description\" content=\"Aktuelle Strategien, Trends &amp; News aus PR, Social Media, ESG und digitaler Kommunikation \u2013 kompakt, praxisnah und auf den Punkt gebracht\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ummen.com\/en\/blog\/\" \/>\n<meta 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