{"id":243,"date":"2026-05-06T08:00:18","date_gmt":"2026-05-06T06:00:18","guid":{"rendered":"https:\/\/ummen.com\/?page_id=243"},"modified":"2026-07-09T09:37:22","modified_gmt":"2026-07-09T07:37:22","slug":"blog","status":"publish","type":"page","link":"https:\/\/ummen.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container video-background has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-border-sizes-right:9.0625vw;--awb-border-color:#ffffff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-bottom:89px;--awb-padding-left:0px;--awb-margin-bottom:0px;--awb-background-color:#3e3e3e;--awb-background-image:linear-gradient(180deg, rgba(0,0,0,0.4) 0%,rgba(0,0,0,0.4) 100%);;\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/ummen-communications-blog-video.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: linear-gradient(180deg, rgba(0,0,0,0.4) 0%,rgba(0,0,0,0.4) 100%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:3.55vw;--awb-padding-left:9.0625vw;--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:2.74vw;--awb-margin-bottom:8.9vw;--awb-max-width:18.22vw;--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/ummen.com\/\" target=\"_self\"><img decoding=\"async\" width=\"1298\" height=\"253\" alt=\"Logo Ummen Communications White\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png\" class=\"img-responsive wp-image-283\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-200x39.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-400x78.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-600x117.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-800x156.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-1200x234.png 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png 1298w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div><div class=\"strahlhell\"><\/div>\n<span class=\"fusion-text strahltext\">UMMEN BLOG<\/span><\/div>\n<style>\n.strahlhell {\nheight: 1px;\nwidth: 5.26vw;\nmin-width: 50px;\nbackground-color: #fff;\ndisplay: inline-block;\nmargin-bottom: 0.3vw;\n}\n\n.strahltext {\nfont-size: 0.885vw;\n  color: white;\n  font-style: italic;\n  margin-left: 20px;\n}\n<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-rotating fusion-loop-off fusion-title-bounceIn fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-font-size:55px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Overpass Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:55;line-height:1.3;\"><span class=\"fusion-animated-text-prefix\"><\/span>  <span class=\"fusion-animated-text-postfix\"><\/span><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content non-hundred-percent-height-scrolling fusion-no-small-visibility fusion-no-large-visibility\" style=\"--awb-border-sizes-right:9.0625vw;--awb-border-color:#ffffff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-bottom:8.59vw;--awb-background-color:#3e3e3e;--awb-background-image:linear-gradient(180deg, rgba(0,0,0,0.4) 0%,rgba(0,0,0,0.4) 100%),url(https:\/\/ummen.com\/wp-content\/uploads\/2022\/11\/Ummen-Communications-News-Blog-e1668555002444.jpeg);;--awb-background-size:cover;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:3.55vw;--awb-padding-left:9.0625vw;--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:2.74vw;--awb-margin-bottom:8.9vw;--awb-max-width:18.22vw;--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/ummen.com\/\" target=\"_self\"><img decoding=\"async\" width=\"1298\" height=\"253\" alt=\"Logo Ummen Communications White\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png\" class=\"img-responsive wp-image-283\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-200x39.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-400x78.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-600x117.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-800x156.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-1200x234.png 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png 1298w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><div><div class=\"strahlhell\"><\/div>\n<span class=\"fusion-text strahltext\">UMMEN BLOG<\/span><\/div>\n<style>\n.strahlhell {\nheight: 1px;\nwidth: 5.26vw;\nmin-width: 50px;\nbackground-color: #fff;\ndisplay: inline-block;\nmargin-bottom: 0.3vw;\n}\n\n.strahltext {\nfont-size: 0.885vw;\n  color: white;\n  font-style: italic;\n  margin-left: 20px;\n}\n<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-font-size:35px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Overpass Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:35;line-height:1.3;\"><h1>Strategien &amp; News aus PR, Social Media, ESG und digitaler Kommunikation.<\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-border-sizes-right:0vw;--awb-border-color:#ffffff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-padding-top-small:90px;--awb-min-height:43.697vw;--awb-min-height-small:60vh;--awb-background-color:#3e3e3e;--awb-background-image:linear-gradient(180deg, rgba(0,0,0,0.4) 0%,rgba(0,0,0,0.4) 100%),url(https:\/\/ummen.com\/wp-content\/uploads\/2022\/11\/Ummen-Communications-News-Blog-e1668555002444.jpeg);;--awb-background-size:cover;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:3.55vw;--awb-padding-left:9.0625vw;--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:2.74vw;--awb-margin-bottom:8.9vw;--awb-max-width:36.22vw;--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1298\" height=\"253\" alt=\"Logo Ummen Communications White\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png\" class=\"img-responsive wp-image-283\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-200x39.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-400x78.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-600x117.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-800x156.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu-1200x234.png 1200w, https:\/\/ummen.com\/wp-content\/uploads\/2022\/10\/Ummen-Logo-Neu.png 1298w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div><div class=\"strahlhell\"><\/div>\n<span class=\"fusion-text strahltext\">UMMEN BLOG<\/span><\/div>\n<style>\n.strahlhell {\nheight: 1px;\nwidth: 5.26vw;\nmin-width: 50px;\nbackground-color: #fff;\ndisplay: inline-block;\nmargin-bottom: 0.3vw;\n}\n\n.strahltext {\nfont-size: 0.885vw;\n  color: white;\n  font-style: italic;\n  margin-left: 20px;\n}\n<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-font-size:50px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Overpass Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:50;line-height:1.3;\"><h1>Strategien &amp; News aus PR, Social Media, ESG und digitaler Kommunikation.<\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:4vw;--awb-padding-right:9.0625vw;--awb-padding-bottom:4vw;--awb-padding-left:9.0625vw;--awb-background-color:#fafafa;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1400px + 1.164vw );margin-left: calc(-1.164vw \/ 2 );margin-right: calc(-1.164vw \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0 * calc( 100% - 1.164vw ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0 * calc( 100% - 1.164vw ) );--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0 * calc( 100% - 1.164vw ) );--awb-spacing-left-medium:calc( 0 * calc( 100% - 1.164vw ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0.582vw;--awb-spacing-left-small:0.582vw;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\" style=\"--awb-title-font-size:25px;--awb-title-font-family:&quot;Overpass Medium&quot;;--awb-title-font-style:normal;--awb-title-font-weight:400;--grid_separator_color:#ffffff;\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope fusion-blog-equal-heights\" data-pages=\"6\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-3150\" class=\"fusion-post-grid post-3150 post type-post status-publish format-standard has-post-thumbnail hentry category-kommunikation tag-kommunikation tag-krise\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/zwischen-krise-und-comeback\/\" aria-label=\"Zwischen Krise und Comeback\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1050\" height=\"1050\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Der deutsche Immobilienmarkt zeigt zwar wieder erste Erholungssignale, gleichzeitig bleiben langfristige Zinsen auf vergleichsweise hohem Niveau, Finanzierungskosten dr\u00fccken weiter auf Entscheidungen, und Cashflow-Sicherheit sowie Qualit\u00e4t r\u00fccken st\u00e4rker in den Mittelpunkt.\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/07\/Blog-UmmenCommunications-1.webp 1050w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"6d97b2\" style=\"--dominant-color: #6d97b2;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-07-28T14:15:53+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/maximilian-muller\/\" rel=\"author\">Maximilian M\u00fcller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/kommunikation\/\" rel=\"category tag\">Kommunikation<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p style=\"font-weight: 400;\">Wie sich die Immobilienkommunikation 2026 ver\u00e4ndert<\/p>\n<p style=\"font-weight: 400;\">Wer verstehen will, wie sich Immobilienkommunikation in den letzten Jahren ver\u00e4ndert hat, muss zuerst verstehen, wie sich der Markt ver\u00e4ndert hat. In der Zeit des g\u00fcnstigen [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/zwischen-krise-und-comeback\/\" aria-label=\"More on Zwischen Krise und Comeback\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3107\" class=\"fusion-post-grid post-3107 post type-post status-publish format-standard has-post-thumbnail hentry category-allgemein category-pr tag-pr\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/pr-in-der-unternehmenskommunikation\/\" aria-label=\"PR in der Unternehmenskommunikation\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Professionelle Unternehmenskommunikation verfolgt einen klaren Zweck. Sie soll Unternehmen dabei unterst\u00fctzen, ihre gesch\u00e4ftlichen Ziele zu erreichen und ihre Position am Markt zu st\u00e4rken. Es geht nicht darum, m\u00f6glichst oft in den Medien erw\u00e4hnt zu werden oder einfach nur Aufmerksamkeit zu erzeugen. Gute PR hilft dabei, Vertrauen aufzubauen, Zusammenh\u00e4nge verst\u00e4ndlich zu vermitteln und ein Unternehmen dauerhaft positiv im Markt zu positionieren.\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Public-Relations-Agentur-Berlin-Ummen-Communications.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"b4a8a1\" style=\"--dominant-color: #b4a8a1;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-29T10:14:48+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/tilman-pradt\/\" rel=\"author\">Tilman Pradt<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/allgemein\/\" rel=\"category tag\">Allgemein<\/a>, <a href=\"https:\/\/ummen.com\/en\/category\/pr\/\" rel=\"category tag\">PR<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p><strong>Was professionelle Au\u00dfendarstellung f\u00fcr Unternehmen leisten kann.<\/strong><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"256\" data-end=\"705\">Professionelle Unternehmenskommunikation verfolgt einen klaren Zweck. Sie soll Unternehmen dabei unterst\u00fctzen, ihre gesch\u00e4ftlichen Ziele zu erreichen und ihre Position am Markt zu st\u00e4rken. Es geht nicht [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/pr-in-der-unternehmenskommunikation\/\" aria-label=\"More on PR in der Unternehmenskommunikation\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3093\" class=\"fusion-post-grid post-3093 post type-post status-publish format-standard has-post-thumbnail hentry category-medien category-social-media tag-fake-news\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/fake-news-ueber-die-marke-was-tun-wenn-luegen-viral-gehen\/\" aria-label=\"Fake News \u00fcber die Marke: Was tun, wenn L\u00fcgen viral gehen?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Die gef\u00e4hrlichsten Unternehmenskrisen beginnen heute oft ohne eigenes Verschulden\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Fake-News-Ummen-Communications.png.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"acb5a1\" style=\"--dominant-color: #acb5a1;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T13:43:06+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/magdalena-handerek\/\" rel=\"author\">Magdalena Handerek<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/medien\/\" rel=\"category tag\">Medien<\/a>, <a href=\"https:\/\/ummen.com\/en\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p><strong>Die gef\u00e4hrlichsten Unternehmenskrisen beginnen heute oft ohne eigenes Verschulden<\/strong><\/p>\n<p>Als in den 1980er-Jahren mehrere Menschen nach dem Konsum von mit Gift manipulierten Tylenol-Kapseln starben, entwickelte sich daraus eine der bekanntesten Produktkrisen der Wirtschaftsgeschichte. Damals vergingen Tage, [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/fake-news-ueber-die-marke-was-tun-wenn-luegen-viral-gehen\/\" aria-label=\"More on Fake News \u00fcber die Marke: Was tun, wenn L\u00fcgen viral gehen?\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3084\" class=\"fusion-post-grid post-3084 post type-post status-publish format-standard has-post-thumbnail hentry category-allgemein tag-oracom tag-pocket-house tag-robert-ummen tag-synavision\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/ummen-communications-etabliert-sich-als-kommunikationspartner-fuer-tech-unternehmen\/\" aria-label=\"Ummen Communications etabliert sich als Kommunikationspartner f\u00fcr Tech-Unternehmen\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Robert Ummen - CEO Ummen Communications\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/RobertUmmen-CEO-UmmenCommunications.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"706a6a\" style=\"--dominant-color: #706a6a;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-29T10:08:25+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/tilman-pradt\/\" rel=\"author\">Tilman Pradt<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/allgemein\/\" rel=\"category tag\">Allgemein<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><ul>\n<li><strong>Neue Mandate innovativer Start-ups und PropTechs<\/strong><\/li>\n<li><strong>Kommunikationsschwerpunkt auf Social Media und digitale Plattformen<\/strong><\/li>\n<\/ul>\n<p id=\"ember299\" class=\"ember-view reader-text-block__paragraph\">Die bundesweit t\u00e4tige Kommunikationsagentur Ummen Communications verlagert den Schwerpunkt ihrer Mandate zunehmend auf den Bereich innovativer und tech-basierter Gesch\u00e4ftsmodelle [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/ummen-communications-etabliert-sich-als-kommunikationspartner-fuer-tech-unternehmen\/\" aria-label=\"More on Ummen Communications etabliert sich als Kommunikationspartner f\u00fcr Tech-Unternehmen\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-3068\" class=\"fusion-post-grid post-3068 post type-post status-publish format-standard has-post-thumbnail hentry category-medien tag-issue-managemennt tag-medienmonitoring\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/medienmonitoring-issue-management\/\" aria-label=\"Medienmonitoring &#038; Issue Management\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications-.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Issue Management ist kein Selbstzweck. Es soll dazu beitragen, dass Unternehmen auch in schwierigen Situationen handlungsf\u00e4hig bleiben, ihre Reputation sch\u00fctzen und ihre Gesch\u00e4ftsziele m\u00f6glichst unbeschadet weiterverfolgen k\u00f6nnen.\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications--1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/06\/Issue-Management-UmmenCommunications-.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"b0a9a7\" style=\"--dominant-color: #b0a9a7;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-04T15:01:53+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/maximilian-muller\/\" rel=\"author\">Maximilian M\u00fcller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/medien\/\" rel=\"category tag\">Medien<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p><strong>Risiken fr\u00fch erkennen, bevor sie zur Krise werden<\/strong><\/p>\n<p>Stellen Sie sich ein mittelst\u00e4ndisches Wohnungsunternehmen vor, das an einem Freitagmittag eine Modernisierungsma\u00dfnahme in einem Quartier ank\u00fcndigt. Intern h\u00e4lt man die Kommunikation f\u00fcr sauber vorbereitet, ein Informationsaushang ist [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/medienmonitoring-issue-management\/\" aria-label=\"More on Medienmonitoring &#038; Issue Management\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2997\" class=\"fusion-post-grid post-2997 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-social-media tag-immobilien tag-mieten tag-neubau tag-social-media tag-storytelling tag-verdichtung\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/storytelling-im-social-media\/\" aria-label=\"Storytelling im Social Media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/05\/Storytelling-im-Social-Media_blog.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"6786a1\" style=\"--dominant-color: #6786a1;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-05-11T14:00:08+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/oleksandra\/\" rel=\"author\">Oleksandra Mazurkevych<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>, <a href=\"https:\/\/ummen.com\/en\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><div>\n<p style=\"font-weight: 400\"><strong>Storytelling im Social Media: Wie Immobilien durch Geschichten lebendig werden<\/strong><\/p>\n<p class=\"p1\">Hast du dich schon einmal gefragt, warum manche Beitr\u00e4ge auf <span class=\"s1\">Instagram<\/span> oder <span class=\"s1\">TikTok<\/span> sofort deine Aufmerksamkeit fesseln, w\u00e4hrend andere einfach vorbeiziehen? [\u2026]<\/p>\n<\/div><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/storytelling-im-social-media\/\" aria-label=\"More on Storytelling im Social Media\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2966\" class=\"fusion-post-grid post-2966 post type-post status-publish format-standard has-post-thumbnail hentry category-allgemein tag-mieten tag-neubau tag-verdichtung\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/wie-unternehmen-ueber-mieten-neubau-und-verdichtung-sprechen-sollten\/\" aria-label=\"Wie Unternehmen \u00fcber Mieten, Neubau und Verdichtung sprechen sollten\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/03\/Blog-UmmenCommunications.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"989899\" style=\"--dominant-color: #989899;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T15:41:51+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/maximilian-muller\/\" rel=\"author\">Maximilian M\u00fcller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/allgemein\/\" rel=\"category tag\">Allgemein<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><p><strong>Umgang mit kritischen Themen<\/strong><\/p>\n<p>Kaum eine Branche steht so sehr im \u00f6ffentlichen Blick wie die Immobilienwirtschaft. Das hat einen einfachen Grund: Immobilienprojekte finden im \u00f6ffentlichen Raum statt. Sie ver\u00e4ndern Quartiere, beeinflussen Lebensqualit\u00e4t, ber\u00fchren politische Debatten und [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/wie-unternehmen-ueber-mieten-neubau-und-verdichtung-sprechen-sollten\/\" aria-label=\"More on Wie Unternehmen \u00fcber Mieten, Neubau und Verdichtung sprechen sollten\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2952\" class=\"fusion-post-grid post-2952 post type-post status-publish format-standard has-post-thumbnail hentry category-digitalisierung tag-b2b tag-ki\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/ki-in-der-b2b-kommunikation\/\" aria-label=\"KI in der B2B-Kommunikation\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-1.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"5b7c90\" style=\"--dominant-color: #5b7c90;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T15:43:05+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/tilman-pradt\/\" rel=\"author\">Tilman Pradt<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/digitalisierung\/\" rel=\"category tag\">Digitalisierung<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><h1 class=\"entry-title fusion-post-title fusion-responsive-typography-calculated\" data-fontsize=\"55\" data-lineheight=\"82.5px\">KI in der B2B-Kommunikation<\/h1>\n<p>KI ist in der Kommunikationsbranche l\u00e4ngst angekommen, nicht als Zukunftsmusik, sondern als Werkzeug im Tagesgesch\u00e4ft. Viele B2B-Entscheider sp\u00fcren das sofort: Inhalte entstehen schneller, Varianten sind in [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/ki-in-der-b2b-kommunikation\/\" aria-label=\"More on KI in der B2B-Kommunikation\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-2928\" class=\"fusion-post-grid post-2928 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media tag-social-media tag-social-media-trends-2026\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ffffff;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ffffff;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/ummen.com\/en\/social-media-formate-2026\/\" aria-label=\"Social Media Formate 2026\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2.webp\" class=\"attachment-full size-full not-transparent wp-post-image\" alt=\"Social Media lebt von starken visuellen Inhalten \u2013 doch selbst das beste Design verliert Wirkung, wenn Bildformate nicht stimmen. Jede Plattform hat eigene Anforderungen an Bildgr\u00f6\u00dfen, Seitenverh\u00e4ltnisse und Safe Zones. Wer diese ignoriert, riskiert abgeschnittene Inhalte, unscharfe Darstellungen oder schlechtere Performance.\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-12x12.webp 12w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-66x66.webp 66w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-150x150.webp 150w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-200x200.webp 200w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-300x300.webp 300w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-400x400.webp 400w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-600x600.webp 600w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-768x768.webp 768w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-800x800.webp 800w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2-1024x1024.webp 1024w, https:\/\/ummen.com\/wp-content\/uploads\/2026\/02\/Blog-UmmenCommunications-2.webp 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \" data-has-transparency=\"false\" data-dominant-color=\"d9bbb8\" style=\"--dominant-color: #d9bbb8;\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><p class=\"fusion-single-line-meta\"><span class=\"updated\" style=\"display:none;\">2026-06-18T15:46:46+02:00<\/span>By <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/ummen.com\/en\/author\/magdalena-handerek\/\" rel=\"author\">Magdalena Handerek<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/ummen.com\/en\/category\/social-media\/\" rel=\"category tag\">Social Media<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-post-content-container\"><h1 class=\"entry-title fusion-post-title fusion-responsive-typography-calculated\" data-fontsize=\"55\" data-lineheight=\"82.5px\">Social Media Formate 2026<\/h1>\n<p>Social Media lebt von starken visuellen Inhalten \u2013 doch selbst das beste Design verliert Wirkung, wenn Bildformate nicht stimmen. Jede Plattform hat eigene Anforderungen an Bildgr\u00f6\u00dfen, [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/ummen.com\/en\/social-media-formate-2026\/\" aria-label=\"More on Social Media Formate 2026\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><div class=\"pagination clearfix\"><span class=\"current\">1<\/span><a href=\"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/pages\/243\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/pages\/243\/page\/2\/\"><span class=\"page-text\">Next<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background uppersect hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-color:#ffffff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:9.0625vw;--awb-padding-left:9.0625vw;--awb-margin-top:9.114vw;--awb-background-color:#f8f8f8;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0 * calc( 100% - 0px ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0 * calc( 100% - 0px ) );--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0 * calc( 100% - 0px ) );--awb-spacing-left-medium:calc( 0 * calc( 100% - 0px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:10.65vw;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0 * calc( 100% - 0px ) );--awb-margin-bottom-large:0px;--awb-spacing-left-large:calc( 0 * calc( 100% - 0px ) );--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0 * calc( 100% - 0px ) );--awb-spacing-left-medium:calc( 0 * calc( 100% - 0px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><script>jQuery(document).ready(function($) {\n\n$('.uppersect').prepend('<div class=\"balken\"><\/div>');\n$('.balken').fadeIn(1800);\n  \n})\n\n<\/script>\n\n<style> .balken\n{\nposition: absolute;\nheight: 3.125vw;\nwidth: 100%;\nleft: 0px;\ntop: 0px;\nbackground-color: #fff;\n}\n\n\n<\/style><div><div class=\"strahl blau\"><\/div>\n<span class=\"fusion-text strahltext schwarz\">KONTAKT<\/span><\/div>\n<style>\n.strahl {\nheight: 1px;\nwidth: 5.26vw;\nmin-width: 50px;\nbackground-color: #003a5a;\ndisplay: inline-block;\nmargin-bottom: 0.3vw;\n}\n\n.strahl.blau {\nbackground-color: #003a5a;\n}\n\n.strahltext.schwarz {\ncolor: #000;\n}\n\n.strahltext {\nfont-size: 0.885vw;\n  color: white;\n  font-style: italic;\n  margin-left: 20px;\n}\n<\/style><div class=\"fusion-text fusion-text-1 fusion-no-small-visibility fusion-text-no-margin\" style=\"--awb-line-height:1.2;--awb-text-color:var(--awb-color8);--awb-margin-top:2.6vw;--awb-margin-bottom:2.8vw;--awb-text-font-family:&quot;Overpass Black&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><h2><span style=\"color: #000000;\">Kontaktieren Sie uns f\u00fcr eine erfolgreiche Partnerschaft.<\/span><\/h2>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-no-medium-visibility fusion-no-large-visibility fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-font-size:30px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Overpass Black&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:30;line-height:var(--awb-typography1-line-height);\">Kontaktieren Sie uns f\u00fcr eine erfolgreiche Partnerschaft.<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-no-small-visibility fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-line-height:1.5;--awb-text-color:#000000;--awb-margin-bottom:3.333vw;--awb-text-font-family:&quot;Overpass Light&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pers\u00f6nliche Gespr\u00e4che sind die beste Grundlage f\u00fcr eine vertrauensvolle Zusammenarbeit.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 fusion-no-medium-visibility fusion-no-large-visibility fusion-text-no-margin\" style=\"--awb-font-size:16px;--awb-line-height:1.5;--awb-text-color:#000000;--awb-margin-bottom:3.333vw;--awb-text-font-family:&quot;Overpass Light&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Pers\u00f6nliche Gespr\u00e4che sind die beste Grundlage f\u00fcr eine vertrauensvolle Zusammenarbeit.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-no-small-visibility\" style=\"--button_accent_color:#000000;--button_accent_hover_color:#000000;--button_border_hover_color:#003a5a;--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button_gradient_top_color:transparent;--button_gradient_bottom_color:transparent;--button_gradient_top_color_hover:transparent;--button_gradient_bottom_color_hover:transparent;--button_font_size:17px;--button_padding-top:12px;--button_padding-bottom:10px;--button_typography-font-family:&quot;Overpass Medium&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_self\" href=\"https:\/\/ummen.com\/kontakt\/\"><span class=\"fusion-button-text\">Termin vereinbaren<\/span><\/a><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--button_accent_color:#000000;--button_border_color:var(--awb-color5);--button_accent_hover_color:#000000;--button_border_hover_color:var(--awb-color5);--button_gradient_top_color:transparent;--button_gradient_bottom_color:transparent;--button_gradient_top_color_hover:transparent;--button_gradient_bottom_color_hover:transparent;--button_typography-font-family:&quot;Overpass Medium&quot;;--button_typography-font-style:normal;--button_typography-font-weight:400;\" target=\"_self\" href=\"https:\/\/ummen.com\/kontakt\/\"><span class=\"fusion-button-text\">Termin vereinbaren<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:calc( 0 * calc( 100% - 0px ) );--awb-margin-bottom-large:3.64vw;--awb-spacing-left-large:calc( 0 * calc( 100% - 0px ) );--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:calc( 0 * calc( 100% - 0px ) );--awb-spacing-left-medium:calc( 0 * calc( 100% - 0px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element fusion-no-small-visibility\" style=\"text-align:right;--awb-max-width:26vw;--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none fusion-no-small-visibility\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/ummen.com\/about\" target=\"_self\" aria-label=\"Robert Ummen\"><img decoding=\"async\" width=\"1000\" height=\"1312\" alt=\"Robert Ummen \" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy.png\" class=\"img-responsive wp-image-1086\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy-200x262.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy-400x525.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy-600x787.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy-800x1050.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy.png 1000w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-image-element fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:right;--awb-margin-top-small:50px;--awb-max-width:300px;--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none fusion-no-medium-visibility fusion-no-large-visibility\"><img decoding=\"async\" width=\"1000\" height=\"1312\" alt=\"Robert Ummen\" title=\"Robert Ummen\" src=\"https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy.png\" class=\"img-responsive wp-image-1086\" srcset=\"https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy-200x262.png 200w, https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy-400x525.png 400w, https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy-600x787.png 600w, https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy-800x1050.png 800w, https:\/\/ummen.com\/wp-content\/uploads\/2023\/01\/Robert-Ummen-Kontakt-copy.png 1000w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-243","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - Ummen Communications<\/title>\n<meta name=\"description\" content=\"Aktuelle Strategien, Trends &amp; News aus PR, Social Media, ESG und digitaler Kommunikation \u2013 kompakt, praxisnah und auf den Punkt gebracht\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ummen.com\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - Ummen Communications\" \/>\n<meta property=\"og:description\" content=\"Aktuelle Strategien, Trends &amp; News aus PR, Social Media, ESG und digitaler Kommunikation \u2013 kompakt, praxisnah und auf den Punkt gebracht\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ummen.com\/en\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Ummen Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T07:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ummen.com\/wp-content\/uploads\/2025\/05\/Logo-Ummen-1200-x-675-px-Wordpress.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ummen.com\\\/blog\\\/\",\"url\":\"https:\\\/\\\/ummen.com\\\/blog\\\/\",\"name\":\"Blog - Ummen Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ummen.com\\\/#website\"},\"datePublished\":\"2026-05-06T06:00:18+00:00\",\"dateModified\":\"2026-07-09T07:37:22+00:00\",\"description\":\"Aktuelle Strategien, Trends & News aus PR, Social Media, ESG und digitaler Kommunikation \u2013 kompakt, praxisnah und auf den Punkt gebracht\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ummen.com\\\/blog\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ummen.com\\\/blog\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ummen.com\\\/blog\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/ummen.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ummen.com\\\/#website\",\"url\":\"https:\\\/\\\/ummen.com\\\/\",\"name\":\"Ummen Communications\",\"description\":\"PR Agentur aus Berlin f\u00fcr die Immobilien- und Finanzwirtschaft\",\"publisher\":{\"@id\":\"https:\\\/\\\/ummen.com\\\/#organization\"},\"alternateName\":\"PR Agentur Berlin\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ummen.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ummen.com\\\/#organization\",\"name\":\"Ummen Communications\",\"alternateName\":\"Ummen\",\"url\":\"https:\\\/\\\/ummen.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/ummen.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ummen.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/ummen.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Ummen Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/ummen.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ummen-communications-gmbh\\\/\",\"https:\\\/\\\/www.instagram.com\\\/ummen.comm\",\"https:\\\/\\\/de.pinterest.com\\\/UmmenCommunications\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog - Ummen Communications","description":"Aktuelle Strategien, Trends & News aus PR, Social Media, ESG und digitaler Kommunikation \u2013 kompakt, praxisnah und auf den Punkt gebracht","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ummen.com\/en\/blog\/","og_locale":"en_GB","og_type":"article","og_title":"Blog - Ummen Communications","og_description":"Aktuelle Strategien, Trends & News aus PR, Social Media, ESG und digitaler Kommunikation \u2013 kompakt, praxisnah und auf den Punkt gebracht","og_url":"https:\/\/ummen.com\/en\/blog\/","og_site_name":"Ummen Communications","article_modified_time":"2026-07-09T07:37:22+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/ummen.com\/wp-content\/uploads\/2025\/05\/Logo-Ummen-1200-x-675-px-Wordpress.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ummen.com\/blog\/","url":"https:\/\/ummen.com\/blog\/","name":"Blog - Ummen Communications","isPartOf":{"@id":"https:\/\/ummen.com\/#website"},"datePublished":"2026-05-06T06:00:18+00:00","dateModified":"2026-07-09T07:37:22+00:00","description":"Aktuelle Strategien, Trends & News aus PR, Social Media, ESG und digitaler Kommunikation \u2013 kompakt, praxisnah und auf den Punkt gebracht","breadcrumb":{"@id":"https:\/\/ummen.com\/blog\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ummen.com\/blog\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ummen.com\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/ummen.com\/"},{"@type":"ListItem","position":2,"name":"Blog"}]},{"@type":"WebSite","@id":"https:\/\/ummen.com\/#website","url":"https:\/\/ummen.com\/","name":"Ummen Communications","description":"PR Agentur aus Berlin f\u00fcr die Immobilien- und Finanzwirtschaft","publisher":{"@id":"https:\/\/ummen.com\/#organization"},"alternateName":"PR Agentur Berlin","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ummen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/ummen.com\/#organization","name":"Ummen Communications","alternateName":"Ummen","url":"https:\/\/ummen.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/ummen.com\/#\/schema\/logo\/image\/","url":"https:\/\/ummen.com\/wp-content\/uploads\/2023\/11\/favicon.png","contentUrl":"https:\/\/ummen.com\/wp-content\/uploads\/2023\/11\/favicon.png","width":512,"height":512,"caption":"Ummen Communications"},"image":{"@id":"https:\/\/ummen.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ummen-communications-gmbh\/","https:\/\/www.instagram.com\/ummen.comm","https:\/\/de.pinterest.com\/UmmenCommunications\/"]}]}},"_links":{"self":[{"href":"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/pages\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":60,"href":"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/pages\/243\/revisions"}],"predecessor-version":[{"id":3144,"href":"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/pages\/243\/revisions\/3144"}],"wp:attachment":[{"href":"https:\/\/ummen.com\/en\/wp-json\/wp\/v2\/media?parent=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}